SERVICE
Brand Strategy
Branding
ABOUT OUR PROJECT
Nathalie and Philippe took the brave step of starting a business together. Although they initially wanted to handle their company’s branding themselves, they understood that they needed more than just a visual translation of their vision. They needed guidance in making strategic choices and taking the right steps.
I helped them make the final decision when choosing the perfect brand name by asking the right questions and understanding their vision. My guidance extended beyond just the aesthetic aspects of branding; it was about shaping a company that was fully aligned with what they stood for. It just goes to show that sometimes the right guidance and insight can make all the difference in achieving your business goals.
IN NATHALIE’S WORDS
“Saskia perfectly understood what suited us.”
A shoutout to Saskia who sensed that I wasn’t completely in love with the chosen brand name. She played a major role in finding the right name. Super happy that we collaborated with a branding expert like her. She doesn’t just do what you ask, but goes on a discovery to find what truly resonates and is needed for your company.
“The reason we engaged Saskia was to gain clarity in branding that would suit us well, that fits the name, and that therefore already has the right tone of voice. She also helped us with the name of the business, by digging deep enough to find out what feelings the name evoked in us and whether that was the right match. She is someone who comes across as calm and confident, who meets deadlines smoothly, and who communicates very clearly. She also explains why she made certain choices and why she thought a certain color suited us, for example, which I found very personal.”
