SERVICE
Brand Strategy
Branding
ABOUT OUR PROJECT
Ellen Maria Cárdenas is a soulful guide from Sweden. She helps others through deep healing, activating their innate spiritual gifts, and coaching to break down limiting beliefs. Her work creates a safe, transformative space in which clients can re-enter the world as the powerful souls they truly are.
Almost a year ago, I first met Ellen during a group coaching session on branding. She already knew then that we would collaborate one day, but it wasn’t the right time yet. In April of this year, that moment arrived. Guided by her inner compass, she felt the call to reach out, and from our first conversation, we both knew this was no coincidence. What followed was a collaboration full of depth, gentleness, and connection, a process in which her essence became visible layer by layer, until it translated into a visual identity that feels like pure magic. A safe, deeply rooted, and authentic branding, something new, ready to be born.
IN ELLEN’S WORDS
“It’s hard to express how deep this branding goes.”
On the surface level it’s super nice to have the best looking logo, fonts and colours I could dream of, but this is something so much deeper. This brand is so aligned energetically with me and my work that I feel like I can relax and rest in this space, because it resonates so perfectly with my being. It’s magic! It’s the container for something new that is being born, a safe and deeply authentic place. I am still in awe of this creation, even though I got the final work more than a month ago.
