SERVICE
Brand Strategy
Branding
ABOUT OUR PROJECT
Cécile Rennerts is an interior designer at heart. With her studio Interiors by Rennerts, she guides people in choosing the right fabrics, furniture and accents to create a living environment that exudes peace, harmony and refinement.
But Cécile felt that there was more to her vision. She dreamed of her own brand: Cécile Renée, a line of sustainable and luxurious home essentials, where natural elegance, simplicity and quality come together. The brand protection was supervised by @alpha.legalcreatives. Zaïna helped in choosing a strong brand name and established the legal basis. From that solid foundation, we continued to build a brand identity that is right down to the smallest details: stylish, calm, naturally chic and refined to perfection.
From logo to color palette, from typography to tone of voice: every choice carries the DNA of Cécile Renée, a brand that perfectly matches her interior style and the quality of her products: sustainable bath towels, ecological candles, personalized bed linen and timeless decoration.
CÉCILE SPEAKS
“I am very enthusiastic about the designs.”
I think the logo in all its forms is absolutely great. I’m also a huge fan of the small logo with the date and the semicircular text! And every time I doubt something, or get stuck somewhere, you’re there. Saskia, you really are that helpline that I can always count on. You think along, help make choices, bring peace to the process and remain available. Really a sparring partner in this whole process. So grateful for our collaboration.
