It’s still early. The birds are singing, the sun is rising. I feel the peace that a new day brings. In that quiet moment, I notice how close I am to myself. And how honest I want to be in what I share. In recent months, I lost a lot of hair. It made me insecure. So I decided: cut it short. Lighter, fresher, but above all: dare to let go. That’s exactly how my vision feels today: stripped to the essence. And I’m sharing that with you here.
Branding is not just a color, it’s an experience
A beautiful logo, a fancy website, cool icons… nice, but not enough. Real branding is Brand Experience: what someone feels at every point of contact with your brand. That’s where connection, attraction, impact and, above all, meaning arise.
From designer to brand strategist
I started as a graphic designer. Gradually I discovered that it wasn’t about ‘beautiful’ for me, but about true. About the question: Who are you? What do you want people to feel? Only then does form gain depth. Only then does it become more than aesthetics, then it becomes identity.
That’s why today I radically choose strategy + experience. No separate deliverables that exist side by side, but a coherent universe in which everything fits. A brand that is not only seen, but felt and remembered.
All-or-nothing (and why)
Half work doesn’t create a brand you can wear. I only build brands from an all-or-nothing approach: one vision, one palpable line, carried through in everything. Not trend-driven, but timeless. Not ‘choosing colors’, but positioning, deepening, embodying. No separate puzzle pieces, but a brand that encompasses a coherent whole.
Three guiding principles:
1. Choose your expert. Work with someone with whom you feel safe and heard. No price comparison, but resonance. Your brand deserves a partner who understands and conveys your vision.
2. Strategy before style. Form follows vision. Every design is reasoned, substantiated, anchored in your mission. Never because Pinterest thinks it’s ‘beautiful’, always because it makes your brand stronger.
3. Sustainable above trendy. You must be able to wear a brand and let it grow with you. Not a temporary hype that fades after a season, but a branding that stands firm and roots ever deeper.
The dream I give voice to
When I work with entrepreneurs on a Premium Brand, I also have trees planted by donating. It is my way of giving back to nature. But there is more to it. I dream of my own forest.
A forest in which every tree stands for a brand that I was allowed to help build. In ten, twenty years I want to be able to walk there, with you. Among trees that have grown together with the entrepreneurs I guide. A place to picnic, meditate, relax. And at the same time a place full of stories. Every leaf, every trunk, a reminder of the vision of someone who dared to put their brand all the way.
That is the essence of Studio Sa’qia. Not just beautiful branding. But impact, anchored in something that continues to grow.
Who is this for?
For the entrepreneur who feels: it can be more layered, more honest, more coherent. For those who no longer want separate parts, but a brand that embodies who they have long been inside. From the inside out. All-in. All-out. All-yours.
For the entrepreneur who is ready to stand in her field. Who feels that this is the moment to receive, to become visible, to share her story. For those who no longer want half work, but dare to jump. For those who feel: this must come out, this is me, this is my brand.
Want to hear the whole story? Then listen to the episode ‘My vision on branding and the unveiling of a dream’.
